Despite unconnected households being eligible for free internet, complex barriers prevent enrollment and perpetuate the digital divide.

Free internet could erase the digital divide

Despite unconnected households being eligible for free internet, there are complex barriers that prevent enrollment

State and City Leaders Play A Critical Role

Highlighting commitments from a bipartisan group of 25 governors who are making ACP adoption a priority in their states, EducationSuperHighway points to the critical role state and local leaders can play given their deep understanding of their communities, strong connection to residents, and ability to effectively engage trusted messengers and community influencers. They recommend state and local leaders take immediate action to launch ACP awareness campaigns and develop ACP enrollment support strategies that leverage Digital Equity Act funds to enable outreach to and support for unconnected households by community-based organizations and trusted institutions.

“No Home Left Offline starts with ensuring every eligible American household knows about the Affordable Connectivity Program, can easily enroll, and then sign up for high-speed internet service,” said Evan Marwell, CEO of EducationSuperHighway. “We applaud the bold leadership of those governors who are making ACP adoption a priority for their states and are ready to support local leaders in removing the barriers that keep millions unconnected.”

To support local leaders in this work, EducationSuperHighway has released an ACP Enrollment Dashboard, providing states and cities with the most up-to-date data on their number of ACP-eligible households, the number that have enrolled, and the number that still lack a high-speed home connection. The dashboard equips state and city planners to effectively target new federal broadband funding to support ACP awareness and adoption efforts. It also shows the progress needed to bring every state to the national best practice adoption rate of 61% of eligible households.

New Tools to Accelerate Affordable Connectivity Program Adoption

Alongside the report, EducationSuperHighway has also announced best practices to help cities launch awareness campaigns to ensure their residents know about the ACP and enrollment support tools that help households get through a challenging sign-up process that rejects 45% of applicants.Their Affordable Connectivity Program Adoption Toolkit for Local Leaders is a step-by-step guide that contains outreach templates, training materials, and best practices to help leaders get the word out to eligible households.

They have also launched, a virtual mobile assistant that simplifies the ACP enrollment process by providing real-time support to help eligible households determine the easiest way to qualify. The mobile website is available in four languages and helps applicants overcome critical barriers in the enrollment process by helping them identify the documents needed when applying and find “free with ACP” broadband plans available at their address.

Without high-speed Internet access at home, Americans can’t send their children to school, work remotely, or access healthcare, job training, the social safety net, or critical government services. Achieving national best practice ACP adoption rates can significantly accelerate closing the broadband affordability gap, connecting two-thirds of the 18 million households that have access to the internet but can’t afford to connect. 

This press release originally appeared online.

Laura Ascione

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