National Geographic and NASA Collaborate on Exclusive Mars AR Activation for @natgeo Instagram


Users can become the Perseverance rover for the first time through this brand-new interactive experience

The excitement of NASA’s Perseverance rover touching down on Mars continues with National Geographic’s new augmented reality (AR) experience on the @natgeo Instagram account. In what is another historical moment, National Geographic is offering users one of the first opportunities to be the Perseverance rover through this brand-new Mars AR activation, which offers an immersive 360 look at the panorama from the robot’s point of view (and even lets you take a selfie with the rover!).

Through this new activation, Instagram users can expect to truly become one with the rover, seeing through its eyes, observing its first panorama, searching for ancient signs of life on the red planet, and operating its extremities.

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