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ParentSquare Partners With Serent Capital for Significant Growth Investment

Funding will support development of new products and increased market presence of ParentSquare’s school-home communications platform

SANTA BARBARA, CALIF.– AUGUST 03, 2021 — ParentSquare Inc., provider of the
premier unified school-to-home engagement platform for K-12, today announced it has received
a significant investment from Serent Capital, a growth-focused firm that invests in technology
and tech-enabled services companies. The investment will further accelerate ParentSquare’s
growth plans, including introduction of new products and services and expansion into additional
geographic markets.

ParentSquare is the only fully unified product that engages every family with school
communications and communications-based services—all the way from the district office to the
classroom teacher, and all in one place. Schools know who’s not being reached, and have the
reports and tools to improve contactability and communications equity while maintaining privacy
and security. Before ParentSquare, families and school staff had to navigate multiple platforms
and apps in order to communicate within their school and district, whether it was for district
announcements, attendance, forms, surveys, sign-ups or daily classroom communications.

ParentSquare is currently used by millions of parents, students and staff across thousands of
schools and districts in 44 states. Its namesake product has been honored in several awards
competitions, including as a finalist in the 2021 Software and Information Industry CODiE
Awards, and as winner of the 2020 SIIA CODiE Award for “Best Collaborative Community
Solution for Educators.”

Earlier, ParentSquare had raised a total of more than $12 million over six funding rounds since
the company’s founding by wife and husband team Anupama Vaid and Sohit Wadhwa in Santa
Barbara, California in 2011, including a seed round of $7 million announced in late 2020. Since
then, the company has expanded its staff and added several executives to drive growth,
including Chief Strategy Officer Dr. Chad A. Stevens, Chief Marketing Officer Frank Catalano,
VP Inside Sales Amanda Dempsey and VP Customer Success Nicole Garcia from respected
organizations ranging from Amazon Web Services to McGraw-Hill Education.

“We’re excited to be partnering with Sohit, Anupama, and the ParentSquare team,” said Lance
Fenton, Partner at Serent Capital. “Since our founding in 2008, education has been a core focus
for Serent, and ParentSquare’s passion for building better school-home connections to improve
student outcomes and school success is an excellent fit.”

“Serent has a solid reputation in education and technology,” said ParentSquare CEO Sohit
Wadhwa. “Serent’s investment is a reflection of the trust schools and districts have placed in us,
and how we’ve grown to meet their communications needs.”

Added Anupama Vaid, ParentSquare’s president, “We started ParentSquare to help streamline
communication at our children’s school through better use of technology. We are happy to be
part of the Serent family, helping even more schools, educators and parents.”

ParentSquare represents Serent’s 10th platform investment in the education market. Serent’s
prior investments include Education Advanced, ArbiterSports, KEV Group, and USATestprep.

About ParentSquare™
ParentSquare is relied upon by millions of educators and families in over 44 states for unified,
effective school communications. ParentSquare provides parent engagement tools that work
from the district office to the individual classroom, supported by powerful metrics and reporting.
ParentSquare’s technology platform features extensive integrations with student information and
other critical administrative systems, translation to more than 100 languages, and app, email,
text, voice, and web portal access for equitable communication. ParentSquare
(, founded in 2011, is based in Santa Barbara, CA.

About Serent Capital
Serent Capital invests in growing businesses with compelling solutions that exceed customer
needs. As businesses grow and evolve, the opportunities and challenges they face change with
them. The principals at Serent Capital have firsthand experience navigating growth through their
experiences as CEOs, strategic advisors, and board members to successful businesses. Serent
leverages their expertise and capital to help growing businesses thrive. For more information on
Serent Capital, visit

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