New, Free Digital Experience Offers All Students Invaluable Career Readiness Opportunities


BOSTON, MA – Kids today do not feel adequately prepared to make informed, confident decisions about what they want to do after high school. Research shows that more than 65 percent of students feel they would have benefited from more career exploration in middle and high school. An additional study states that less than half of Gen Z respondents said they had enough information to decide what pathway was best for them after high school. To improve career readiness outcomes for students, American Student Assistance® (ASA), a national nonprofit that changes the way kids learn about careers and navigate a path to postsecondary education and career success, today announced the expansion of its free suite of digital resources that advance career readiness by launching EvolveMeTM.

The EvolveMe platform gives teens access to and rewards them for completing high-quality, professional career experimentation activities and building transferable skills they can apply to any job. This is done through interactive online videos, quizzes, games, and mini-lessons or quests that help them develop life skills while enabling them to explore careers, build their networks, and actually experiment with jobs. Through the mobile experience, students are rewarded for completing these tasks and earn points to redeem for gift cards to their favorite retail, restaurant, and/or entertainment brands. They can also track their progress and accomplishments through fun and dynamic visuals within the platform. For instance, they can see their personalized tree grow as it sprouts unique flowers and creatures each time they complete an activity.

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