Bryan Thoensen, who oversees content partnerships at TikTok, said that during the coronavirus pandemic TikTok is seeing people not only spending more time watching videos but also experimenting with the creation of different types of content, including in sports, gaming, cooking, fashion, and beauty. TikTok users are already doing more than just dancing and lip-syncing on the video app.
“It’s not just music. It’s, you know, all these different formats, from cooking to Q&A…” Thoensen said.
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