New: 20 facts about teens, Facebook, and Twitter

By now, educators and parents are aware that teens use Facebook and Twitter extensively, but a new study delves deeper into the specifics of how teens are using social media and what the experience means to them.

Conducted by the PEW Internet and American Life Project, the snapshot of teen social media use aggregates data from over 800 surveys of teens in a nationally representative group.

And though it’s common knowledge that issues such as privacy and safety are large concerns for teens when using the internet, some of the statistics from the PEW report, especially when discussing different races and genders, may surprise you.…Read More

Use multiple news channels to reach ‘on-the-go’ consumers

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40 percent of 'on-the-go' news consumers are parents of young children.

School officials need to share information via a variety of media platforms in order to reach today’s “on-the-go” news consumers, a new study suggests.

According to the study from the Pew Internet and American Life project, while 99 percent of American adults access news daily, only 7 percent use just one media platform to do so. The majority—six in ten Americans—use a combination of online and offline sources.

This also means school communicators who haven’t expanded their efforts to include social media networks, micro sites, and other non-traditional methods probably are missing a significant swath of the population, particularly those under age 30.…Read More