[caption id="attachment_57873" align="alignleft" width="117" caption="Alumni giving fell .4 percent in 2010, according to a recent report. "][/caption]

College and university fundraising officials might not have to wonder how alums feel about their alma mater thanks to a computer program that can tell just how much a former student likes or dislikes the institution.

Oregon State University (OSU) on Feb. 17 launched the Building Community Initiative (BCI), a program designed to “assesses the affinity and connection” between alumni donors and their college...

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