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An Increasing Internet Culture – Social Media Optimization



Social media optimization is not a tool but it is today’s internet culture. With the social media sites on internet, people have got a good platform to become more social, more interactive and more communicative.  Socialmediaoptimization doesn’t only allow discovering and reading the content and information but also encourages you to share the knowledge what you have. It is no more a one-way process but is a two way communication.


Social media optimisation stresses the fact that your target audiences are real people and you need to be friendly and real to them as you are with your friends and acquaintances. A great way to understand your target audiences is to engage then in an honest conversation and to know them. In social media optimisation, you have to provide your target people with grounds like video, audio, mobile accessibility, widget etc. There should regularity in updating the content and providing them a fresh content. You have to expand your network of influencers (bloggers, digg etc) and expand your network of content too.

Key factors in social media marketing are to focus on social media sites and knowing your target spectators. Apart from creating a quality content, you have to track and measure the conversion to calculate ROI. Social Media optimisation enables the advertiser to create a conversation with the target audience. Social Media can spread across multiple mediums very quickly, and increase your advertising reach. It also creates instant brand awareness. Socialmediaoptimization enables us to position your brand to your customers on their own terms and in their environment which results in a more authentic marketing message.

Social media optimisation works on the fundamentals of getting people into a conversation and winning them.  It is really important to arouse their interests and encourage them to talk about themselves or the things they like. Don’t be afraid introducing a new topic and reward helpful and valuable users.


There is the need to prepare some ground work before you actually start with your social media optimization campaign. Before getting your Social Media Optimization campaign into full swing, your SEO campaign should be put into place to have the highest-ranking site for the keywords that you will be promoting. Once you have ranked your site for all of your important keywords you will be ready to receive all of the new searches. You may call social media optimisation a new approach to Word-of-Mouth medium. Social media optimisation allows you to efficiently spread the word and generate a curiosity and interest for a relatively unknown or a new product or service.

With every profit you have to be prepared for losses too. There are certain risks involved herein too. There is no guarantee that your submission will be popular and hit the first page of the social media site.


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Is Microsoft getting serious about education?

Microsoft has been the de facto choice for schools and businesses alike for some time in terms of both operating systems and productivity software. OpenOffice, Linux, a Mac resurgence, and cloud-based applications, however, have certainly put pressure on the company, especially in the educational sector where tight budgets and smart folks drive innovation, ZDNet reports. This week, though, Microsoft announced that it would integrate its live@edu cloud-based services with Moodle via plugins. According to The Journal, "Through a new plugin developed by Microsoft and released today, Moodle users will be able to take direct advantage of Live@edu features, including calendaring, search, e-mail, shared workspaces, storage, and instant messaging." This actually brings some fairly powerful collaboration tools to an already powerful learning management system. At the same time, "Microsoft is also introducing its new Education Labs site today, which will focus on software and resources specifically for the education segment."

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Experts split on ‘Kindle in Every Backpack’

Education experts are split after a recent proposal published by some influential members of the Democratic Party suggested the government provide electronic reading devices to every student in the United States.

The New Democratic Leadership Council’s (DLC) paper, “A Kindle in Every Backpack: A proposal for eTextbooks in American Schools,” published July 14, states that government should supply each student in the country with an electronic reading device, allowing textbooks to be cheaply distributed and updated. It also would allow teachers to tailor an interactive curriculum that engages digital age learners.

“This proposal is just a concept, an idea to be refined and improved with more dialogue and input,” said the proposal’s author, Thomas Z. Freedman, a senior fellow at the DLC who served as a member of the 2008 presidential Obama-Biden Transition Project on the Technology, Innovation, and Government Reform Policy Working Group.

Although a rapid-scale plan would initially cost $9 billion more than providing traditional textbooks during the first four years of implementation, writes Freedman, school districts would save $700 million in the fifth year and $500 million annually in the years immediately following.

“While the upfront hardware cost of providing a Kindle-like device to every child would necessitate a high front-end investment, costs for eTextbooks themselves would quickly produce a savings compared with print textbooks,” he writes. “If we create savings in one category, the funds can be reassigned to others, like improving teacher pay.”

Freedman added that innovation and advancements in eReader technology would drive the cost of the devices and eBooks down over time, continuing to save money for years after replacing traditional textbooks.

But Peter Von Stackelberg, foresight expert at Social Technologies and adjunct professor at the State University of New York College of Technology at Alfred, said the odds of the Kindle DX completely replacing books are slim.

“Paper-based information delivery systems–aka books, magazines, and newspapers–have a number of features that have been successfully used for centuries. Books are an effective method for displaying text and images in a wide variety of lighting conditions at relatively low cost….Annotation and highlighting of selected information is done easily with pencils, pens, and highlighters,” he said. “The user interface is simple and effective.”

Replacing textbooks and materials with eReaders can cause other problems in the name of saving money, said Corinne A. Gregory, president and founder of SocialSmarts, a schools-based program that integrates social skills, character, and values into core curricula.

“If [the proposal] is trying to lower the cost of textbooks and materials, then you have to consider some other potential problems, such as instead of losing one text book, what happens if a child loses–or has stolen–[his or her] Kindle? Who will bear the cost of the replacement? The students and parents? The schools?” she asked.

“Purportedly, having an electronic reader will be beneficial to students, giving them another technology avenue for education. However — when the studies continue to show that our kids’ brains are negatively affected by too much ‘electronic time,’ and [are] being overwhelmed by multi-tasking — is requiring them to now read and do all their schoolwork electronically a good thing?” Gregory continued.

According to the DLC proposal, current estimates show that $109 per student is spent for traditional textbooks and more than $6 billion is spent annually on textbooks across the education system.

“For the money we’re spending, we should expect a top-notch product. Instead, we send students off to school with woefully out-of-date materials,” Freedman writes. “An eTextbook can be updated across the country as soon as the new [text] is written…Textbook authors and publishers can update specific parts of texts without having to undertake a whole new print run.”

Using a digital textbook system would let districts, schools, and individual teachers pick and choose the best materials for their students, Freedman said.


Kindle pilot is discriminatory, advocates charge

Some legal experts say groups advocating on behalf of blind students have a strong case with their lawsuit against Arizona State University (ASU). The suit claims using the Kindle DX in a pilot program this fall would discriminate against blind students.

ASU is being sued by the National Federation of the Blind (NFB) and the American Council of the Blind (ACB) over the pilot use of Amazon’s Kindle DX eReader to distribute eTextbooks to its students, because the Kindle DX’s menu isn’t accessible to the blind. Darrell Shandrow, a blind ASU student, is also named as a plaintiff.

The device features text-to-speech technology that can read textbooks aloud to blind students, but the menus are not accessible to the blind, making it impossible for a blind user to purchase books from the Kindle store, select a book to read, or activate the text-to-speech function, NFB said in a press release.

Richard Bernstein, a disabilities attorney who says his life’s work is to ensure people with disabilities have equal rights, said ASU’s use of the Kindle DX is a serious violation of rights and needs to be rectified.

“The reason that this is so unbelievably significant, why this is so disheartening, is the blind community was so excited about this Kindle,” said Bernstein, who is blind. “The idea [was so appealing] that myself and other blind people would have the opportunity to read a newspaper on an airplane or in an airport and [have] the opportunity to do things that sighted people take advantage of every day.”

These hopes were dashed, Bernstein said, when the text-to-speech feature was deactivated.

“The [text-aloud] reading capability is in the Kindle. The Kindle has it right now. We’re not asking them to create a new technology; the technology actually exists right now in the device,” Bernstein said. “This is the future. Ultimately, everything is now going to go to an online format and the idea that people with disabilities–especially the blind–are going to categorically be left out of this process is going to devastate our entire community.”

Bernstein, who also is the chair of the board of governors at Wayne State University, said that he plans to put forth a resolution in the fall asking that no university funding be used to purchase Kindles unless or until Amazon is willing to allow the text-to-speech technology to become accessible. “All we’re doing is asking them to turn on the voice-activation switch, which they turned off,” he said.

Though harder to enforce, Bernstein said he also plans to introduce a resolution that asks faculty and students not to purchase any products from Amazon unless or until the company makes the Kindle DX more accessible.

“Unless Amazon is willing to work to make this situation better, then we’re going to fight all over the place,” he said. “You have an entire group of people that is not going to have access to this technology. If we don’t fight this, and fight this hard, and challenge this as much as we possibly can both legally and publicly, then what’s going to happen is that we’re not going to have a future.”

Virgil Renzulli, vice president of public affairs for ASU, said in a statement that ASU is committed to equal access for all students.

“The university has joined in a pilot program for the Kindle reader for a single course where students may also access traditional textbooks,” he said. “ASU serves students with disabilities through disability-resource centers located on all ASU campuses. The centers enable students to establish eligibility and obtain services and accommodations for qualified students with disabilities. These efforts are focused on providing the necessary tools so that all students with disabilities have an equal opportunity to be successful in their academic pursuits.”

But NFB President Marc Maurer said that given the highly advanced technology involved in the Kindle DX, there’s no reason that it’s not accessible to blind students.


Tracking Sea Turtle Migrations Supports Science and Education

Melbourne Beach, Fla. – On July 31st, Caribbean Conservation Corporation (CCC) will deploy a loggerhead sea turtle outfitted with a satellite-transmitter from the Archie Carr National Wildlife as part of the second annual Tour de Turtles: A Sea Turtle Migration Marathon and everyone is invited to watch the event unfold at starting at 8 a.m.

For at least three months, Tour de Turtles will follow ten individual sea turtles, using satellite-tracking technology, as they travel from their nesting beaches to unknown feeding grounds with the goal of being the first turtle to reach the 2,620 km distance.

With as few as one out of 1,000 hatchlings surviving to adulthood, sea turtle conservation must focus on combating human-caused threats through research and education. By tracking sea turtle migrations using satellites, scientists can learn more about these mysterious mariners and the best ways to ensure their protection. This knowledge helps researchers, conservationists and governing agencies make more informed decisions about sea turtle conservation methods and policies.

Similar to human marathons, each turtle will swim to raise awareness for a particular “cause” or threat to their survival. Utilizing interactive online maps, videos and games, Tour de Turtles will focus on the biology and conservation of sea turtles and their habitats.

A dedicated web page for each racer will be available for people to read their biographies, learn about their causes and hear periodic interviews with the marathon participants. Each turtle’s distance will be monitored on a regularly-updated Leader Board that will track the turtles’ progress.

In addition to watching the marathon unfold, the public can support an issue facing sea turtles by sponsoring Tour de Turtles competitors through online adoptions. This secondary competition, known as the Causes Challenge, is designed to see which turtle can generate the most support and awareness for their cause.

Tour de Turtles includes activities that the public and educators can use to learn more about sea turtle conservation. Educational materials, quizzes and lesson plans are provided specifically designed to help teachers incorporate environmental education into classroom activities. All of these online resources are free to access.

Tour de Turtles offers everyone an opportunity to get involved. By cheering on these courageous swimmers, the public can ensure that their voices are heard. Log on to on July 31st starting at 8 a.m. to see a live webcast of a satellite-transmitter attachment and sea turtle release. And don’t forget, saving sea turtles is a marathon, not a sprint!

Tour de Turtles would not have been possible without the generous support of the marathon sponsors. The following entities contributed technical and financial support: Caribbean Conservation Corporation, MeGotta, Inc., Disney Animal Programs, Disney’s Vero Beach Resort, Casa Tortuga Foundation, Shark Reef Aquarium at Mandalay Bay, Arenas Del Pacifico in El Salvador, InterContinental Resort San Juan in Puerto Rico, Hilton Cocoa Beach Oceanfront Hotel, The Academy at Ocean Reef, Florida’s Sea Turtle License Plate and the University of Central Florida Sea Turtle Research Program.


For more information, visit

About Caribbean Conservation Corporation: CCC is an international nonprofit and the world’s oldest marine turtle research and conservation organization. Founded in 1959 to support the pioneering work of world-renowned naturalist and author, Dr. Archie Carr, the Florida-based organization is dedicated to ensuring the survival of sea turtles through research, education, advocacy and the protection of the natural habitats upon which they depend.


Cosmetic dentistry braces for all ages

There are several factors you have to consider about cosmetic dentistry and the procedures it entails. Some people perceive cosmetic dentistry braces are for children and teens only. However, this procedure had gained popularity even for adults. If you have misaligned teeth, better resort to braces rather than wearing conventional brackets and traditional wires. This brace is comfortable to wear and fit in your teeth because it is custom made.  


Braces are not only ideal for people of young age but for adults as well. Extractions have been made for adult patients. Because cosmetic dental brace is quite costly and some parents could not afford one for their children, they rather opt to seek cosmetic dentistry later when they earned savings for such needs. That is why individuals wait for that age when they are financially stable before undergoing enhancement of dental flaws.


The reason why dentist often recommend cosmetic dental brace is malocclusion or bad bite caused by some circumstances. Small mouth allows teeth limited position and space to grow that is why teeth become crowded that causes unwanted dental formations and structures. Pushing your tongue against your teeth may cause your frontal teeth to protrude thus; using brace can set it back. Misaligned jawbone structure can also affect teeth formation and alignment.


The difference between brace and retainer is that the latter acts like a brace because it helps the teeth to stay in proper location but it is good only for minor teeth problem and should be worn all the time, while cosmetic dentistry braces has a limited usage. There are general types of cosmetic dental braces to choose from that addresses different dental problems. The most favorite type of braces is the bracket. It is composed of thin wires that are set around the teeth. Bracket is made from metal, plastic and ceramics. The metal is the most durable while the plastic and ceramics are simply for cosmetic purposes. The trendiest one is the lingual brace; it is not visible because it is set at the back of the teeth.


Invisalign is the recent technology about cosmetic dentistry. A clear brace system used as new orthodontic treatment. This system can strengthen your teeth through the custom molded clear plastic. The advantage of Invisalign is that it allows patients to floss and brush normally to reduce the chances of building stains and decay caused by braces. No limitations necessary for Invisalign because it can be removed. This is an alternative option rather to indulge to painful braces. The invisible braces precisely explain the benefits about cosmetic dentistry. The comfort level and appearance factor are combined by the modern developments in cosmetic dentistry and cosmetic dentistry braces are the most common products used to correct misaligned teeth nowadays.


Resource Box:

If you want to know about cosmetic dentistry and the procedures that suit to your dental need that will enhance your self-image and quality of life, visit our <a href="">About Cosmetic Dentistry</a> site. You can also visit for excellent and reconstructive procedures that will provide highest level of preventive and restorative dental care such as cosmetic dentistry braces.



Califone MP3 Player Gets Noteworthy Upgrade with Preloaded Children’s Songs


SAN FERNANDO, Calif. (July 23, 2009) – Califone International, Inc., has partnered with Twin Sisters Productions, LLC, the leader in children’s educational music, to provide educators, reading specialists, speech pathologists, and students with access to award-winning children’s songs by preloading them on the Califone MP3 Player.  The material will be available for purchase of an individual MP3 player (#8101TS) or as part of a four-person learning center (#8104TS).


"Our MP3 Player can be used across grade levels and throughout the curriculum," said Roscoe Anthony, President of Califone International, Inc.  "By preloading these wonderful children’s albums, we are helping to save elementary teachers time, while encouraging the use of music and rhythm to help teach language learning concepts and engage students.  At the same time, we want to demonstrate to teachers who haven’t yet downloaded audio content onto an MP3 player just how easy it is to utilize this technology.  Since there is a built-in microphone on our MP3 player, students also can record their own responses to the modeled material."


"Classroom teachers know that one of the best ways to engage younger students is to include music and rhythm.  Our albums do just that – allow educators to utilize fun and interactive songs to teach vocal skills and encourage further exploration," said Karen Hilderbrand, CEO of Twin Sisters Productions.  "The Califone MP3 Player is the ideal method of delivery for our songs when used in small group or individual learning activities."


Four albums will be included on the Califone MP3 Player:


Phonics: This album includes award-winning songs that teach initial consonant sounds.  Students hear letter sounds in a catchy rhythm, and then repeat words that have that initial consonant sound.  In the review section, children say the letter sound after being prompted.  This content is appropriate for ages 4-7.


Speechercise: Through a musical workout, students warm up with silly yet important basic mouth movements.  Songs and drills focus on basic vowel and consonant sounds, complex vowel-consonant transitions, and advanced word level strings.  Silly song tongue twisters end the practice workout.  Developed in conjunction with a nationally certified Speech-Language Pathologist (SLP), this album for ages 3-6 and older helps children who may mispronounce a sound in certain words, yet pronounce it clearly in other words.


30 Nursery Rhyme Songs: Students can learn to sing 30 of their favorite nursery rhymes.  This new collection is ideal for toddlers, preschoolers and young children.


Oceans: Students will learn about whales, sea turtles and ocean life.  An example track is “When I Grow Up I Want To Be A Marine Biologist.”  Best for ages 4-9.


The easy-to-use MP3 Player features dual headphone jacks and a built in mic – both industry firsts – making it ideal for learning centers, language labs and libraries.  The company’s teacher-tested 8100-HP headphone is included with the MP3 Player, which is made of rugged ABS plastic for durability and classroom safety.


To order, contact a Califone dealer.  For more information on the full line of Califone products designed for the education market, and safe for school and library use, call 1-800-722-0500, or visit to view and download the entire Califone catalog.


About Twin Sisters Productions

For over 22 years, Twin Sisters Productions has been dedicated to producing quality educational and inspirational music resources for children, families, and educators.  Founded by fraternal twins, Karen Mitzo Hilderbrand and Kim Mitzo Thompson, Twin Sisters Productions has continued to expand its product line to include CDs, read and sing-along books, floor puzzles, and educational workbooks, all with the purpose of learning through music.  These products have received over 150 awards for educational excellence and creativity as well as classroom and family fun, thus reflecting Twin Sisters Productions’ commitment to producing educational audio of the highest quality and value.  These awards include nine RIAA (Record Industry Association of America) certified Gold albums and one Platinum album.  With thousands of songs that teach and over 26 million albums sold, Twin Sisters Productions positions itself as the leader in children’s educational music.


About Califone

Califone was founded in 1947 and continues to be a leader in the design, development and manufacturing of audiovisual and supplemental curriculum products for use in education, libraries, presentation and professional markets.  The company offers a complete line of audio solutions, wireless systems and multimedia products for small, medium and large presentation needs.  Califone serves millions of educators and children in the PreK through higher education school environments, and has expanded to serve business and industry, houses of worship, parks and recreation, and other presentation markets as well.


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Hazelwood, MO School District Implements Carnegie Learning® for Algebra Readiness Intervention

Ninth Graders Prepare for Success in High School Math

PITTSBURGH, PA, July 22, 2009 – Carnegie Learning, Inc., publisher of innovative, research-based math solutions for middle school, high school, and post-secondary students, reports that Hazelwood School District, near St. Louis, Missouri, has purchased Carnegie Learning® Bridge to Algebra textbooks and software for 900 ninth grade students in the District’s three high schools. Hazelwood School District purchased the curricula for use through 2014.

Across the country, high school math standards are increasing in rigor as they align with the expectations of college and the workplace. Carnegie Learning® Bridge to Algebra is designed to prepare high school students who lack the prerequisites necessary for Algebra I, and can also be implemented with advanced middle school students.

“Our goal is to graduate each of our students prepared to compete professionally or in continuing education,” said Cathy French, Math Coordinator for Hazelwood School District. “We evaluated several math programs and found that Carnegie Learning provided the engaging, real-world application of concepts that we believe will motivate our students to get excited about math and be successful in higher-level math courses required for graduation.”

The blended Carnegie Learning® Textbook and Cognitive Tutor® Software solution will help to prepare students for success in Algebra I. Based upon an artificial intelligence model, the Cognitive Tutor® Software incorporates ongoing formative and summative assessments that individualize and differentiate instruction based upon students’ prior knowledge and needs. Carnegie Learning® Textbooks engage students in solving problems that encourage collaboration that strengthens both declarative and procedural knowledge of mathematics.

Carnegie Learning curricula and research have received international recognition from several industry organizations this year. In early July, cognitive scientists and research assistants received “Best Paper” at EDM ’09, the Second International Conference on Education Data Mining in Cordoba, Spain for “Reducing the Knowledge Tracing Space”, which demonstrates one way to more efficiently model student learning of cognitive skills. In May 2009, Carnegie Learning® Adaptive Math Software won a CODiE Award from the Software & Information Industry Association as Best Mathematics Instructional Solution. This is the third CODiE Award received in the last four years. Also in May 2009 Carnegie Learning, Inc. received a Best in Tech Award for the 2008–2009 school year from Scholastic Administrator Magazine. This competitive national award recognizes Carnegie Learning® Math programs as leading Supplemental Math Solutions.

About Carnegie Learning (
Carnegie Learning, Inc. is a leading publisher of innovative, research-based math solutions for middle school, high school, and post-secondary students. Our curricula – Bridge to Algebra, Algebra I, Geometry, Algebra II, and Integrated Math programs – provide differentiated instruction to more than 500,000 students in nearly 2600 schools in the U.S., helping them to succeed in math as a gateway to graduation and preparation for the 21st century workforce. Carnegie Learning® Blended Math Solutions integrate interactive software, text, and collaborative classroom activity for core, full-year math instruction. Carnegie Learning® Adaptive Math Solutions feature Cognitive Tutor® Software that may be customized for Response to Intervention programs. All solutions are supported by Carnegie Learning® Professional Development Services. In independent studies, Carnegie Learning® curricula consistently show significant effects on student learning resulting in improved math achievement. Based in Pittsburgh, PA, Carnegie Learning was founded by cognitive and computer scientists from Carnegie Mellon University in conjunction with veteran mathematics teachers.

Mary Murrin
Carnegie Learning, Inc.
412-690-2442, ext. 176


An Apple for your teacher

It’s shaping up to be a grim year for the Spokane Public School district in Washington state. Like so many others, it is making deep cuts in everything from teaching staff to school supplies this coming school year. But there’s one bright spot for the district: The amount of federal dollars to incorporate technology in the classroom–and to train teachers to use it–is expected to double to about $160,000 from the previous year, the Wall Street Journal reports. At the same time school districts around the nation are bracing for a round of severe belt-tightening as a result of strained state and local budgets, they’re also getting a significant bump in federal funding to make their classrooms more tech-savvy, which they hope will help improve student performance. The only problem: Districts are prohibited from using the money for any other purpose–which can mean that they have to cut staff and other programs while spending lavishly on computers. The Enhancing Education Through Technology program was authorized in 2002 as part of the Bush-era No Child Left Behind law. But the level of funding steadily declined to $267.5 million in 2008 from $700.5 million six years earlier–a 62% drop.

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