Determining the right mix of traditional and digital tools to best engage with parents and district stakeholders remains a primary challenge for district communications, according to a new report.

A large part of a school district's ability to implement successful initiatives or pass bonds lies in its communications and its ability to connect with community members.

Now, a new report from Blackboard and Project Tomorrow outlines the different roles district communications officials play in today's schools. The results reflect the increasingly important yet challenging role of communications in today’s K-12 districts.

"Front lines of district communications officers" includes responses from 500,000 K-12...

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About the Author:

Laura Ascione

Laura Ascione is the Managing Editor, Content Services at eSchool Media. She is a graduate of the University of Maryland's prestigious Philip Merrill College of Journalism. When she isn't wrangling her two children, Laura enjoys running, photography, home improvement, and rooting for the Terps. Find Laura on Twitter: @eSN_Laura http://twitter.com/eSN_Laura