When a student tweets at their school’s Twitter handle, chances are they don’t expect a response--it’s like tweeting at Starbucks, or the Office of the Comptroller of the Currency—you feel like you’re talking to an entity that’s far too busy and important to ever respond to you. That’s why students in Georgia’s Cherokee County School District were so surprised when they tweeted their district, begging for a snow day—and their district tweeted right back.

Not only did the district respond, but the responses were sassy and high-spirited. When one student asked why the district was ruining her life, the...

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