Twitter

How school districts are leveraging Twitter to become rock stars


In a climate where Twitter is the center of so many tempestuous news stories, schools should be turning to the social media giant now more than ever—here’s why.

When a student tweets at their school’s Twitter handle, chances are they don’t expect a response--it’s like tweeting at Starbucks, or the Office of the Comptroller of the Currency—you feel like you’re talking to an entity that’s far too busy and important to ever respond to you. That’s why students in Georgia’s Cherokee County School District were so surprised when they tweeted their district, begging for a snow day—and
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