“Subaru Loves Learning” Initiative intends to educate, inspire students

Throughout August, Subaru retailers will partner with the American Association for the Advancement of Science and AdoptAClassroom.org to help make an impact on education

This August, Subaru of America, Inc. will once again spotlight its “Subaru Loves Learning” initiative, part of the brand’s Love Promise philanthropic platform dedicated to supporting causes and passions that Subaru and its customers care about.

As part of the automaker’s commitment to education, Subaru retailers will work alongside the American Association for the Advancement of Science (AAAS) and AdoptAClassroom.org to provide students with the classroom supplies and books they need to succeed.

Following the success of last year’s book drive donation, Subaru retailers will once again partner with AAAS, a nonprofit organization that helps give children greater access to science books. For this year’s Subaru Loves Learning initiative, participating Subaru retailers will be matched with local schools in need and will donate award-winning textbooks to help further promote science education. During the month, over 40,000 books will be donated by Subaru retailers. In addition, Subaru will proudly donate over 1,500 books to Camden, NJ students in need as part of its ongoing commitment to aid the local community of its future U.S. headquarters.

On average, teachers in the U.S. spend $600 of their own money each year on school supplies for their classroom and students. Subaru is continuing its support of AdoptAClassroom.org, a nonprofit organization that helps teachers access the supplies they need to succeed to educate today’s youth. As part of the Subaru Loves Learning partnership, participating Subaru retailers will work with local schools and sponsor pre-packaged classroom supply kits from AdoptAClassroom.org. Each kit is outfitted to supply a classroom of 25 students, with the total initiative benefitting more than 300 teachers and more than 8,000 students nationwide.

Throughout August, Subaru retailers will invite their customers to share the gift of knowledge in partnership with two worthy organizations. By simply signing a customized label for a donated book, taking a customized thank you note home to give to a special teacher or snapping and sharing a photo of the Subaru Loves Learning display, Subaru customers can make a positive impact on the education of young people in their local communities. This year alone, more than 50,000 students will benefit from nearly 300 participating Subaru retailers across the country.

“Subaru Loves Learning is all about making the pursuit of knowledge as attainable as possible and we are proud to work alongside The American Association for the Advancement of Science and AdoptAClassroom.org to continue working towards that goal,” said Thomas J. Doll, President and COO of Subaru of America, Inc. “We hope that through these programs, Subaru and our retailers nationwide can help provide students and teachers with the tools they need to educate and inspire the next generation.”

Laura Ascione

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